For years, the reasons for consumers to bank at a credit union have been strong, but numbered: better customer service; lower fees; a more personalized experience.
Consumers have a wide and seemingly endless range of possibilities of credit cards, each one competing for their business. To bring in new members, or convert existing members to your union's credit card, it's crucial that you offer programs that will create excitement and interest.
Every time a customer approaches the front of a check-out line, he or she faces a choice: what payment method to use to make the purchase. Inside his or her wallet might be cash as well as several different cards.